Clarify your story. Scale faster.
When your organization grows or changes, your website, sales conversations, content, and campaigns can begin telling different versions of the same story.
Signal + Story helps you identify the gaps, clarify the story, and build a messaging foundation your team can use with confidence.
Less confusion. Faster decisions. Stronger customer trust.
The cost of
scattered messaging
Marketing slows
down
Every new asset requires another round of debate, revision, and reinvention.
Audiences lose the thread
People must work harder to understand your offer, why it matters, and what to do next.
Sales and fundraising
work harder
Unclear value and inconsistent language make it harder to build trust and move decisions forward.
Teams drift out of alignment
Without a shared messaging foundation, teams emphasize different priorities and tell competing versions of the story.
How we help
Signal + Story turns complex ideas, competing priorities, and inconsistent language into a clear messaging system that guides your website, sales materials, campaigns, and internal communications.
We combine research, stakeholder input, and strategic working sessions to clarify the core story, define the language around it, and apply it across your marketing and communications.
Every engagement is led directly by a senior strategist, keeping the thinking connected from strategy through execution.
Ways to work together
Messaging Clarity Audit
See where your messaging is creating confusion and what to address first.
Get an expert review of your website and core marketing materials to identify gaps in clarity, consistency, and differentiation.
You’ll receive a focused assessment and prioritized recommendations for what to address first.
Messaging Strategy
Clarify what you do, who you serve, why it matters, and how to communicate it consistently.
This work creates the foundation for stronger marketing, sales, fundraising, partnerships, and internal alignment.
You’ll receive a practical Messaging Guidebook that brings together your positioning, audiences, brand narrative, core messages, and communication guardrails.
Messaging Implementation
Turn your messaging strategy into clear, practical communication.
Depending on the scope, this may include website copy, campaign messaging, email language, sales or donor materials, presentations, and internal messaging guides.
You’ll receive polished, ready-to-use copy and messaging tools that reflect the strategy and make consistent communication easier.
Ongoing Strategic Support
Keep your messaging and marketing aligned as your organization evolves.
Ongoing advisory support gives your team access to senior-level strategic guidance without adding a full-time role. This may include pressure-testing marketing decisions, refining messaging for new initiatives, reviewing priority materials, planning campaigns, guiding internal or external partners, and adapting the messaging system as the organization changes.
You’ll receive regular strategy sessions, focused feedback, and clear recommendations that help your team make decisions and keep priority work moving.
Our focus
Small Businesses + Nonprofits + Public-Interest Organizations
Work directly with a senior strategist
For more than 20 years, I’ve helped organizations turn complex ideas into focused marketing and communication.
I’ve led teams, shaped strategy, and worked across functions, so I understand that messaging problems are rarely just about the words. They are also about competing priorities, audience needs, and the decisions teams need to make together.
Every engagement is led directly by me, from initial discovery through strategy and implementation.
Katie Boertman
Founder, Signal + Story
"The entire process of working with Signal + Story was fascinating. Through group workshops and digging into our drove of product and customer information, Katie was able to create a messaging strategy and system that is clear and compelling."
-Associate, Corporate Law Firm
"I knew the heart of my offer, but I couldn’t find the words to explain it in a way that resonated. My messaging felt scattered, and I worried potential clients weren’t truly seeing the value of what I do. Working with Signal + Story gave me the clarity and structure I’d been missing."
-Founder, Executive Coaching Practice
In their words
Explore working together
Signal + Story works with organizations navigating growth, change, or complexity that need a clear messaging foundation to guide stronger marketing decisions.
Use the form below to share what is changing, where the work is getting stuck, and what you need your marketing or communication to accomplish.
I review every submission personally and will follow up within two business days. From there, I’ll let you know whether Signal + Story is the right fit and recommend the most useful next step.